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Monitoring Your Marketplace
Social media has changed almost all aspects of business. Before the advent of bulletin boards, wikis, and social networking sites, businesses had to rely on occasional market surveys to understand what...
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Using Social Media to understand customers
Image via flickr from http://www.flickr.com/photos/rachaelvoorhees/435964839/ In chapter six of her book Measure What Matters, Katie Delahaye Paine describes the ample benefits gained by a business...
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Hooters Monitors and Responds to Competition
The term “Breastaurants” has been used to describe the small segment of the restaurant industry that includes sports bars featuring scantily clad waitresses. Hooters is often thought of as the brand...
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We’re Facebook; We’ll do what we want.
In chapter 6 of Paine’s “Measuring What Matters”, she talks about how a company needs to look at their consumer feedback and utilize it as much as you can. As soon as I read this chapter, I...
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Wonderful Pistachios: Social Media Chameleon
Wonderful Pistachios has enjoyed recent success due to their “nutty” commercials which often feature reality stars and internet memes. Their most recent commercial features the honey badger who was...
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